Sunday, November 12, 2006

Sell outs, or do indy bands just love beef?

Sitting here tonight watching the new Monday night football game, Sunday night football - I had a revelation after a series of commercials came across the idiot box (which, if it's no longer shaped as a box, but instead flat and hangs on your wall, what should it be called now...the idiot picture, the idiot screen....and it used to be called the boob tube but my tv no longer has tubes in it, rather LCD's...so i guess i can no longer call it the boob tube either...sigh. These are the thoughts that plague me at the end of my weekends.)

HOWEVER, back to my revelation, an Outback Steakhouse ad came on and the song they were using sounded very familiar. It only took me a moment to realize it was "Of Montreal" singing a altered version of their song "Wraith Pinned to the Mist (And Other Games)" The knee jerk reaction was to say "wow, look at the little indy band selling out" but then I remembered an e-mail I received earlier talking about one of my favorite bands "The Old 97's" and how they had done the same thing for a Chili's commercial, singing about baby back baby back baby back ribs.

Chilis

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So in the matter of just a few days, two great little indy bands that i know of were selling beef. Ken Bathe said of the money recieved from the commerical, and previous commericals and commerical usage of their songs "It's a good thing; just ask someone without it." Full interview here. Kevin Barnes, the lead singer for Of Montreal said that he was going to put the money gained from the commercial back into the band's shows. "The good versus Sell Out is at about 80-20," he said and it's worth it if it will improve the bands shows. His full interview is here.

So I guess it just goes to show that smaller independent bands just don't make enough money sometimes to support their shows, their families, or even themselves. And so they are allowed to venture into the world of capitalization and commercialization to act as a subsidy to their income. ...or they're money hungry sell-out's. ...or I suppose that maybe indy bands just like beef.

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