little, ritz, different?

while sitting here hitting the refresh button on my browser to see what kind of a mood i'm going to be in tomorrow a bit of hunger washed over me.

Walking back to the kitchen i found some Ritz with peanut butter, and some mini Ritz with peanut butter. However, though in theory the smaller Ritz should taste the same as the larger ones, as if they were Wonkavisioned across the room (remember those little color dots "millions of tiny pieces" that would just float up near the ceiling like smoke before going down to the Wonka-vision set) anyway...they taste different. This reminded me of the difference between Pizza Pockets and Pizza rolls. Same company, same flavor, similar box - completely different taste.

Is this a flaw in the process? Is this done on purpose so that two products that should be the same except in size will appeal to different people? Or is it some cosmic flaw that they're just hoping no one will notice?